Many of my clients are using Facebook to attract business. To understand why, let’s look at some Facebook statistics:
You can see why Facebook is important to many businesses. During today's coffee break, we are going to talk about how we can get a bigger share of business through adding photos, creating less content, and involving the reader.
Everyone likes photos. We always look at them first, don’t we? It is as if our eyes are pulled to them regardless of what is on the rest of the page. Studies have shown that if you include a photo with a Facebook post, there is a 54% increase in likes, 104% in comments and 84% in clicks.
Have you heard the phrase "less is more"? This is true when posting on Facebook. 80 characters or less can get 66% more engagement. You can also see increases by posting no more than 1 or 2 times a day and 1 to 4 times a week. By reducing the size and frequency of the posts, the content tends to be more to the point, and we don't overdo our exposure with our readers.
So we have photos to draw people to our post and reduced content so we can get to the point. The next step is to construct the post as a question. Better yet, a question that your readers may often ask themselves. Get them involved. Question posts can increase comments by 100%.
I hope some of these suggestions will get you a better response the next time you post to Facebook. Keep in mind that what works for some may not work for everyone, so experiment with these suggestions and the days and times you post to see what works best for you.