Fastrak Solutions - Web Design

Cookeville PromoFastrak Solutions has been hosting and maintaining Cookeville Promo's website since we started our business in 2008. Randy Robbins and his team are always there to help. They have awesome suggestions on how to keep your site at the top of each search engine, and they do a great job managing our email blasts for advertising. I highly recommend Fastrak Solutions!

Coffee Break Newsletter

Welcome to our blog! Periodically we will post articles that will help you stay on the cutting edge of technology. We are always looking for recommendations for new articles or if you have a question about Internet marketing, send it to us and we might be able to use it for an article.

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Walking In Their Shoes

In all content, it is important to consider the audience. Intenet marketing is no different. For the message to be successful it has to capture and hold the audience and motivate them. "Walking in your audience's shoes" will help you be more successful.

Who is your audience? Your audience may include more people than you think. You may have different products with different buyers. The demographics of your audience may be different. There may be many possible variations that you might have to take into account, all with different triggers and needs that have to be taken into account,

Right about now, you might be asking yourself, "What does this mean, and how can I use it?" A website might cause you to use a different call to action to get people to contact you. You may have to change the words you use to describe a product or affect the design so it is more appealing and usable to a certain group. With Pay-Per-Click advertising, you will want to make sure the ad is focused on the keywords that your potential customer was searching for. Considering your audience should also be used to help you decide what social media that you choose to get your message across. Is your audience more likely on Pinterest or Linkedin? Are they looking to make an impulse decision or will they need more facts before they decide?

Once you understand your audience, you can better find ways to capture their attention and accomplish the end result you are looking for. This may consist of guiding them along a journey or simply creating a call to action and sense of urgency to have them contact you or purchase.

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Measuring Progress


I have given quite a bit of thought to what my first newsletter would be about. There is so much to cover, so many things that we can talk about. The goal of this newletter is to help you get the most out of the Internet. With that in mind, I decided we should talk about progress and how to measure it. We measure progress or success in our personal lives, in business, and in almost everything we do. Our Internet marketing should be no different.

If you have a website, analytics can tell you many things. We won't cover everything here, but I do want to mention a few things. Analytics will show you the number of visits and the number of new visits to the website. It will also show you where those visits are coming from. If it is a search engine, you can often see what keywords were searched for. You can also see where people are going on your site, and more importantly, where they are not going.

Social media, such as Facebook, Twitter and Linkedin can also provide us with the numbers that we can use to measure progress. We want to look at the growth of the audience, engagement rate, and conversion rate. Once we can see and measure the progress, we will know what social media works best for us.

Using metrics to manage PPC advertising is a must. The more you pay the better position your ad gets in the search results. Also some keywords that you advertised for are more expensive than others. Without reviewing the metrics, you could easily be wasting money or not spending enough and leaving money on the table. Also since you pay each time someone clicks on your ad, you want to make sure it is someone that wants what you are selling. By looking at the numbers, you can see how effective the clicks are and if you need to make adjustments to them

Once we are measuring our Internet marketing efforts, we can set benchmarks and look for trends. We can set goals and see what works and what doesn't. Even if you have someone managing your Internet marketing for you, it is important to understand how it can be measured and how it fits into the goals and strategies of your company. Only then will the Internet work its best for you! 

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